LinkedIn is NOT a waste of time. It’s so good that I’ve neglected my website, email list, and social media channels at times as LinkedIn was sending me all the work I could handle! The bulk of my projects to date were secured on LinkedIn. …

It’s been over 10 years since I worked on cruise ships. Would I do it again? Probably not… But looking back there were a few lightbulb moments that I still think about today. And they helped me out big time when I started my freelance copywriting business in 2016. Spoiler…

If a “make 6-figures living the laptop lifestyle?” YouTube ad plays in a forest and no one is around to hear it… does it make a sound? Who knows. Anyway… There’s something to be said for “don’t overthink it — just go freelance now. …

My path into freelancing was the same as most people’s: Dream about going freelance for years. Research it like crazy as it seems too good to be true. Make yourself sick with inaction. Realising that the perfect moment will never come so you just go for it. A few months…

Writing something worth reading takes time. And as you already know, writing about yourself or your company always seems to take twice as long as anything else. You know the value that you/your product offers better than anyone — and that’s the obstacle. …

Being self-employed is the best. It really is. You have more control over your working hours, projects, and income as you get to shape your business around your lifestyle. Despite all the benefits, being self-employed in a field that you truly love doesn’t make you immune to stress. A small…

I remember feeling a wave of joy having received glowing feedback and prompt payment for a week-long copywriting project. It was my first ‘proper gig’ — which gave me the push I needed to make copywriting my full-time source income. Sitting back drinking a coffee in town, I flicked through…

People may assume professional writers spend their time daydreaming in their avant-garde apartments, drinking artisan coffee, waiting for the elusive creative spark to show up. Maybe that’s the case for part-time copywriters or best-selling, multi-millionaire authors — but this cliche doesn’t fit the majority of copywriters making money… If you’re…

Birds fly. Fish swim. Copywriters write copy… That’s what I was thinking, repeatedly, after I was asked to write a few SOPs for one of my retainer clients during a rare period of downtime. (I just wasn’t too happy about it…) So, in case you didn’t know, what are SOPs? …