Writing something worth reading takes time. And as you already know, writing about yourself or your company always seems to take twice as long as anything else.
You know the value that you/your product offers better than anyone — and that’s the obstacle. It’s easy to write too much, getting overly technical, or you just stare at your screen and never get going.
If you don’t feel good about writing your own website copy — and hiring a copywriter isn’t an option today — I’d suggest to try and write it yourself using this simple process.
Before you get fancy, nail the basics
“The sculpture is already complete within the marble block, before I start my work. It is already there, I just have to chisel away the superfluous material.” — Michelangelo
I adore that quote, and it’s a fitting metaphor when it comes to writing your website copy for the first time. You already know what makes your product great and how it works. You just need to type it out.
