Birds fly. Fish swim. Copywriters write copy…
That’s what I was thinking, repeatedly, after I was asked to write a few SOPs for one of my retainer clients during a rare period of downtime.
(I just wasn’t too happy about it…)
So, in case you didn’t know, what are SOPs?
Standard Operating Procedures (SOPs) are written instructions to achieve a consistent performance of a specific function.
Need to outsource an Adwords campaign or some blog posts? Write some SOPs detailing each step to ensure they are executed as smoothly as possible.
A few months later, and I’m glad I was asked to write some SOPs as they’ve helped me sharpen up a few areas as a freelancer.
Why I’m glad I was asked to write some SOPs…
Writing SOPs gave me new ideas
Most of my time as a copywriter is spent ‘outside the box’ (for lack of a better cliché). I’m playing with ideas, reshaping the structure as I try and bring it all together. Writing a SOP is the exact opposite.
But, while writing them, I kept coming up with ideas: blog post ideas, lead magnet ideas, email ideas, template ideas; they kept coming.
