How Writing SOPs Helped Me Improve as a Freelance Copywriter

Will Lyth
4 min readAug 15, 2017

Birds fly. Fish swim. Copywriters write copy…

That’s what I was thinking, repeatedly, after I was asked to write a few SOPs for one of my retainer clients during a rare period of downtime.

(I just wasn’t too happy about it…)

So, in case you didn’t know, what are SOPs?