AI WILL Replace Copywriters. How Many? Well, That’s up to You…
I remember feeling a wave of joy having received glowing feedback and prompt payment for a week-long copywriting project. It was my first ‘proper gig’ — which gave me the push I needed to make copywriting my full-time source income.
Sitting back drinking a coffee in town, I flicked through Twitter where I read an article about Artificial Intelligence (AI); I was shocked to learn that The Washington Post was already using AI to write basic news articles…
(That ‘wave of joy’ was murdered in a heartbeat.)
How typical. After quitting a job in a thriving industry and typing my fingers off to start a new one from scratch it was already looking like my job was about to be wiped out.
I asked some questions in copywriting groups on Facebook but nobody seemed too concerned about AI taking their jobs (…yet). They said things like, “Content is different it’s easy to write basic content”, “AI won’t be able to write copy for a long time.”
Since then, I avoided AI articles but a few months ago I went to BrightonCRO (a great event for marketers) where Mel Henson, Head of Creative at AWA Digital, blew my mind with her talk on AI copywriting.
